Jerry Karczewski Portfolio

Hi I'm Jerry. 
I'm passionate about social media marketing, building relationships, telling stories, and growing brands. 

Work

NBA 2K Instagram Effect
Lead the creation/execution of one of the top performing AR effects on Instagram, “Whats Your 2K Rating” reached almost 30 million people organically with no paid support.
NBA 2K TikTok Launch
Lead the planning/execution of the “most successful TikTok launch of any sports or gaming brand on TikTok” for NBA 2K. We now have over 2.5 million followers. 
NBA 2K Hashtag Challenge
Lead the planning & execution of the NBA 2K #GiftOfGame TikTok Hashtag Challenge that performed +140% above benchmark in terms of views and +45% above benchmark in terms of video creations. Had over 7 billion views.
2K Ratings
Player ratings in NBA 2K are a hotly debated topic at the start of every season. We wanted to amplify the conversation for the launch of NBA 2K20, and allow fans to engage in new ways. Partnering with Twitter, we produced a first-of-its-kind livestream show where we revealed top player ratings from the new game. Fans joined in on the conversation, making #2KRatings trend #1 in the U.S., and #2 worldwide. This has continued every year since. 
ESPN Players Tournament
When the coronavirus outbreak shut down sports leagues and basketball courts around the world, we knew that NBA 2K needed to fill the void.
We invited 16 NBA players to compete in a virtual 2K tournament with the chance to win $100K for their charity of choice. In addition to streaming on social platforms, the games were also broadcasted on ESPN - becoming their "most watched esports event ever".
Nike x 2K Activation
We teamed up with Nike to create a first-of-its-kind consumer experience that allowed gamers to unlock exclusive sneakers through NBA 2K20.
NBA 2K Cover Reveals
I've taken part in the selection of cover athletes, reveal strategy, and overall brand narrative. The NBA 2K covers are one of the biggest moments of the year in all of sports. 
NBA 2K Content
At NBA 2K I drive social strategy and content strategy. We constantly innovate year over year and lead the sports/gaming world in content innovation and cultural relevance. 
Improve Bball Brand
I created a brand from scratch that amassed over 300K followers across IG and TikTok. I also created digital products and effectively monetized through sales funnels and affiliate marketing. 
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